Lana Wilkinson: Marketing to Celebrity Stylist & Shoe Designer

Lana WIlkinson is one of Australia’s best-known celebrity stylists. Lana’s client list includes Australia’s most stylish women, including Ruby Rose, Megan Gale and Nadia Bartel. She has even styled the styling Queen herself, Rachel Zoe when she visited Australia. And if you ever see Hollywood’s A-list wearing Australian fashion labels, there’s a good chance it’s because their stylists are all watching Lana.

Lana started her career as a receptionist when she was straight out of university, but quickly moved her way into PR and marketing. With her marketing work, she joined shopping centre conglomerate Westfield where her love of fashion started to get her noticed by designers and retailers.

Lana talks about how she transitioned from marketing into celebrity styling, and then to launching her own shoe collection last October. Not only that, but she recently launched her second shoe collection in the middle of a pandemic.

Everyone will learn so much from Lana’s story. She is incredibly honest and candid about the mistakes she made, the moments in business that terrified her but also what she has learned from them all. I loved her advice about overcoming your fears, working for free and when and how to start charging for your work.